Automotive IQ's 17th Tyre Technology Conference: A Deep Dive into the Future of Tyres

This November, Munich, Germany, will once again play host to Automotive IQ's 17th Automotive Tyre Technology Europe conference. The event, which has become a staple in the automotive calendar, promises to be a hub of innovation, discussion, and collaboration.

Alongside the main event, attendees will also have the opportunity to participate in co-located events focusing on Automotive Braking Systems, Advanced Suspension Systems, and Automotive Steering Systems.

The automotive sector is currently undergoing a transformative phase, driven by several megatrends. Electrification, automation, digitalisation, and sustainability are not just buzzwords; they are reshaping the very fabric of the industry. Among these, sustainability stands out as the most pressing and influential driver of change.

Tyre manufacturers, often seen as the backbone of the automotive world, are not immune to these shifts. The challenge of creating sustainable tyres is now at the forefront of industry discussions. With the European Commission intensifying its focus on tyre operation, wear, and particle emissions, the pressure on tyre-makers is mounting.

The burning question on everyone's lips is: "How can the industry make the tyre more sustainable?" This query is intrinsically tied to the broader movement towards vehicle electrification. As the push for reduced emissions and energy consumption grows stronger, the ripple effect is felt throughout the supply chain. From OEMs and commercial fleet operators to the end consumer, the demand for advanced tyre technology is evolving rapidly.

The 17th Automotive Tyre Technology Europe conference offers a unique platform for stakeholders to come together, share insights, and chart a path forward. As the industry grapples with the challenges of sustainability, events like these are crucial in fostering collaboration and driving innovation.